Zhiwei Bao 鲍智威 returned from Spain in 2021 to took over his family-owned business just because of a simple call from his father. Before that, he had been studying and working in Spain for almost 3 years, holding two degrees from University of Vigo and University of Granada, with experience in international shipping working at Hapag-Lloyd and ZIM which equipped him with a broad understanding of international busines.
During the years working at the family-owned business, he asigned himself as a member of the R&D department to participate into the design and engineering processes of his machines, meanwhile engaging in business development for his company's international market growth. Beside his direct engagement in business and engineering, he taught himself web development and SEO, and transferred his experience gained in real-world business scenario into forces that drove his own brand of ÉLITER Packaging Machinery into a renowned one in its niche. With a successful SEO-driven brand as his reference, he joined ActionPower as a "Full-Stack SEO Engineer," which stands for his interdisciplinary background and a role that combines, not simply SEO, but mindsets and skillsets from real engineering and business development engagement, who really understands the "needs" of users and what are "user-helpful" SEO outputs.
Holding now more than 20 patents in mechanical engineering and industrial automation, he knows how an engineering-driven mindset and product marketing, combined with solid coding-and-development-skill-backed SEO approaches, can boost an industrial business's growth in the search ecosystem. And more importantly, he knows what industrial manufacturing companies really needs when resorting to SEO, which is real business growth, rather than "surface-level SEO metrics".
Highlighted Skill Sets and Experience of Zhiwei Bao
- Real-world Experience and Direct Engagement in Engineering and Eusiness Development: He knows that SEO ultimately contributes to, which is business growth, not numbers in SEO tools.
- Comprehensive SEO Expertise: Comprehensive On/Off and technical SEO mastery, content strategy, FAE-level technical copywriting, experimental SEO methodologies, entity-based SEO, "trust stack" & "evidence chain" approach, in-depth E-E-A-T understanding.
- Hard-Core Engineering Experience: Hands-on background in mechanical engineering and industrial automation backed by 20+ granted patents.
- Power Electronics Proficiency: Deep technical understanding advancing toward field-application level expertise. Profound understanding of grid interaction testing and IEEE 1547.
- Custom Web Development: Advanced WordPress CMS development with proficiency in HTML, CSS, JavaScript, and PHP.
- Technical Product Marketing: Growth strategies deeply rooted in an engineering-driven mindset.
Bao's SEO Studio
Xi'an ActionPower Electric Co., Ltd.
ÉLITER Packaging Machinery
University of Vigo (Universidade de Vigo)
Master's Degree, Business Management
University of Granada (Universidad de Granada)
Postgraduate Degree, Hispanic Study
Zhejiang Ocean University
Bachelor's degree, International Business
Chinese
Chinese is Zhiwei Bao's first language and mother tongue
English
Zhiwei Bao is with bilingual proficiency with English thanks to his international business experience
Spanish
Zhiwei Bao is with professional proficiency with Spanish since he used to study and then work in the shipping industry in Spain.
Portuguese
He possess preliminary competence in Portuguese
A Rotary Suction Head Mechanism
Description:A blank picking and placing rotary feeder used for industrial automation for processing and locating objects piece by piece from stacked ones.
A blank stacking platform of industrial automation
Description:The application discloses a paper placing platform of a wrapping machine, which comprises a fixed frame, a paper placing platform and a paper placing platform, wherein the fixed frame is fixedly arranged on an external machine frame.
Synchronous reciprocating continuous pushing device for boxing machine
Description:The application discloses a synchronous reciprocating continuous pushing device for a boxing machine, which comprises a frame, a plurality of pushing rods, a plurality of pressing devices, a sliding frame, a transverse moving bearing frame, an actuating device I, a longitudinal moving bearing frame and an actuating device II.
Full-servo automatic boxing machine with adjustable stations
Description:The announcement of patent is a packaging machine offers flexibly adjustable stations which consist of a set of changeover sets fastened on a frame with movable frame.
From International Business to 20 Mechanical Engineering Patents
Description: An exclusive feature detailing Zhiwei Bao's career transition, his 20 mechanical engineering patents, and his strategic vision for reshaping automation at ÉLITER Packaging Machinery.
Manufacturing Globalization & Customer Success
Description: An in-depth feature exploring Zhiwei Bao's transition from international trade to industrial leadership, highlighting how his cross-border expertise and "Customer Success" philosophy drive ÉLITER Packaging Machinery's global expansion[cite: 1].
Industry Discourse: Packaging Automation & Market Trends
Description: A long-form executive interview where Zhiwei discusses macro industry trends, sustainable materials, and the impact of e-commerce, demonstrating his deep E-E-A-T in the manufacturing sector.
Executive Profile: Brand Strategy & Global Vision
Description: Zhiwei details the multi-generational history of his business and how his unique blend of engineering leadership and SEO-driven brand strategy established ÉLITER on the global map.
IT Supply Chain: Digitalization & Tech Leadership
Description: Showcasing Zhiwei's technological roadmap, this feature covers how his interdisciplinary background enables advanced data collection and edge computing solutions in industrial systems.
Packaging Europe: Product Marketing in Action
Description: International coverage of a major product launch, highlighting how Zhiwei combines core engineering insights with effective product marketing to drive B2B visibility.
Innovations in Food: Technical Vision & Engineering
Description: Trade publication press coverage highlighting the engineering breakthrough of the ESTRENA™ sleevers, reflecting Zhiwei's hands-on mechanical expertise and authority.
MarketersMedia: Global Growth Driven by SEO
Description: A retrospective detailing how Zhiwei utilized his "Full-Stack" marketing methodologies to transform a traditional third-generation family business into a globally recognized brand.
Packaging Gateway: Cartoning Technology & Product Innovation
Description: International trade-media coverage of ÉLITER Packaging Machinery's cartoning technology and product development, highlighting the company's engineering capabilities, packaging automation expertise, and presence in the global packaging machinery market.
- Publication: Packaging Gateway
- Action: Read the Article
Xi'an ActionPower Electric Co Develops New EV Test Equipment
Description: International trade-media coverage detailing ActionPower's latest hybrid programmable power supply. Authored and coordinated by Zhiwei Bao, the PR highlights the equipment's six-channel hybrid interface and arbitrary AC/DC module combination, showcasing ActionPower's expertise in providing flexible testing configurations for EV and power electronics development.
- Publication: Automotive Testing Technology International
- Action: Read the Article
Time to Shift from "SEO" to "Product Marketing"
Description: Zhiwei Bao was the host at SEO Meetup Xi'an - a series event that takes place around China - organized by JP Zhang who is the organizer of Shenzhen SEO Conference. He gave a speech abou how "product marketing" mindset may redefine the role of SEOs within industrial manufacturing compnies and how SEO strategy with "product marketing" driven mindset can boost business growth and conversions without relying on those "surface-level metrics" valued by conventional SEO tactics.
Classical Guitar Performance: Recuerdos de la Alhambra
Description: Zhiwei Bao is almost a professional classical guitar player. He played Recuerdos de la Alhambra for the Book Presentation of his mentor at University of Granada when he was studying there - where the Palace of Alhambra is located. You may also find his records in his Bilibili profile.
What Can We Discuss?
I am open to sharing with you my experience of how being an in-house SEO may contribute to the growth of an industrial company. I am also ready to disrupt your understanding what is SEO and how SEO incorporates within your business's workflow among different sections and departments.
Talk with Me